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	<title>Made by Chow</title>
	<link>https://madebychow.com</link>
	<description>Made by Chow</description>
	<pubDate>Tue, 16 Apr 2019 06:16:40 +0000</pubDate>
	<generator>https://madebychow.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Video</title>
				
		<link>https://madebychow.com/Video</link>

		<pubDate>Thu, 02 Nov 2017 18:50:20 +0000</pubDate>

		<dc:creator>Made by Chow</dc:creator>

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		<description>








Well hello. 
Nice to meet you.




</description>
		
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	<item>
		<title>Hunt the Truth</title>
				
		<link>https://madebychow.com/Hunt-the-Truth</link>

		<pubDate>Fri, 03 Nov 2017 06:40:20 +0000</pubDate>

		<dc:creator>Made by Chow</dc:creator>

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XBOXHunt the TruthGlobal Launch Campaign


Halo 5 was a different Halo, with no clear hero and no clear villain. So rather than create a campaign that answered questions, we created one deliberately designed to get fans debating the truth. We built a provocative teaser loaded with hidden messages, ran it with a "Serial" style podcast and in a world's first, ran two back-to-back ads that directly contradicted each other. Then we sat back, relaxed, and watched the internet crack in half.

There were many players who gave their energy and talents to making this global Halo 5 campaign. I helped develop and pitch the brand campaign, and produced "Bullet".






Mobile&#38;nbsp;“Bullet”People watch video differently in mobile news feed than on TV, so we created a video optimized for Facebook and Instagram to capture audience attention in the first 3 seconds, even without sound. 




Credits:

AD/ACD: Sharon Chow Kaye,&#38;nbsp;Ezra Paulekas 
CW/ACD: Gregg Nelson 

CCO: Scott Duchon, James Robinson

Senior Producer: Brandon Romer 

VFX: Blacksmith



News
Halo 5: Guardians Integrated Campaign Wins a Bronze EffieTwitter Recognizes Halo 5 as one of 2015's most social campaignsAn Explosive Teaser and New Podcast Offer Ominous Clues Ahead of "Halo 5: Guardians"Halo "Bullet" Featured as Creativity's Pick of the Day

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		<title>Hello from Hulu</title>
				
		<link>https://madebychow.com/Hello-from-Hulu</link>

		<pubDate>Fri, 03 Nov 2017 07:08:16 +0000</pubDate>

		<dc:creator>Made by Chow</dc:creator>

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HULUHello from HuluRebranding and Launch Campaign &#38;nbsp;
It’s a brave new world at Hulu. A world where TV loves you back. In honor of this, we combined a spokes guy, a few off-beat celebrity cameos and a golf cart to help invite fans of all entertainment to ‘Come TV With Us’.
	





Credits:

AD/ACD: Sharon Chow Kaye&#38;nbsp; 
CW/ACD: Mat Bunnell 
CCO: Scott Duchon 
Director: Tom Kuntz, MJZ 
Producers: Brandon Romer,&#38;nbsp;Sarah Sweeney 

&#38;nbsp;
News
Hulu Trumps Netflix With New Advertisement


Hulu YouTube MastheadWe challenged YouTube users to flex their insider TV knowledge. To gamify the experience, we transformed key art into Hulu TV cards in a 45-second quiz. Questions ranged from easy to increasingly more insider-y. 

As one of Youtube's top performing units,&#38;nbsp;the creative elicited strong user engagement with an average of 165 seconds — 5x longer than Hulu's benchmark. 






&#60;img width="2605" height="1343" width_o="2605" height_o="1343" data-src="https://freight.cargo.site/t/original/i/ee3dacfffc1a017abdb6a8bb11f0af063b2b2489142e7473a68d1f1976819655/HULU_Youtube_1.jpg" data-mid="40045537" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ee3dacfffc1a017abdb6a8bb11f0af063b2b2489142e7473a68d1f1976819655/HULU_Youtube_1.jpg" /&#62;
&#60;img width="2605" height="1343" width_o="2605" height_o="1343" data-src="https://freight.cargo.site/t/original/i/ac37aef20a0570c52622502ade47a6f269ebe2c6e6fa9f6658cdbf2e13a58ca9/HULU_Youtube_2.jpg" data-mid="40045538" border="0"  src="https://freight.cargo.site/w/1000/i/ac37aef20a0570c52622502ade47a6f269ebe2c6e6fa9f6658cdbf2e13a58ca9/HULU_Youtube_2.jpg" /&#62;

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	<item>
		<title>Practice, Practice, Practice</title>
				
		<link>https://madebychow.com/Practice-Practice-Practice</link>

		<pubDate>Thu, 02 Nov 2017 18:50:24 +0000</pubDate>

		<dc:creator>Made by Chow</dc:creator>

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WORKDAYPractice, Practice, Practice
Global Brand Campaign

We've all struggled with a relationship that just doesn't quite do it for us anymore. Breaking up can be hard, but when it's time, it's time.





TV “Pamphlets”
	
Workday ambassador Davis Love III is an unlikely relationship expert who has some timely advice for one executive. Because when it’s time to break up with your finance and HR system, it’s time. 





Digital “Practice Makes Perfect”
We also created site-specific web videos that targeted different personas.











	
Credits:

AD/ACD: Sharon Chow Kaye&#38;nbsp; 
CW/ACD: John Kovacevich
CCO: Scott Duchon 
Director of Integrated Production: Alex Spahr
Producer: Sarah Sweeney 

Director: Jim Jenkins, O Positive
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	<item>
		<title>The Digital Age</title>
				
		<link>https://madebychow.com/The-Digital-Age</link>

		<pubDate>Tue, 16 Apr 2019 06:16:40 +0000</pubDate>

		<dc:creator>Made by Chow</dc:creator>

		<guid isPermaLink="true">https://madebychow.com/The-Digital-Age</guid>

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	XBOXThe Digital AgeProduct Launch Campaign

In a world where everything has gone digital, Xbox was brave enough to go digital.&#38;nbsp; Some may say Xbox just removed the disc drive. But we say Xbox transformed the landscape of gaming by creating the first-ever all-digital console. To celebrate, we created a film that made a very big deal about a very small change. 

Inspired by a true story, with a few minor embellishments and other completely fabricated scenes, discover how the designers of the Xbox One S All-Digital Edition made the leap to an all-digital Xbox console. Spoiler, it involves scotch tape.In “Sign Painter” we focused on the small physical differences between the Xbox One S console and the Xbox One S All-Digital Edition, and its unintended consequences for one unlucky sign painter.




	


Credits:

AD/ACD: Sharon Chow Kaye&#38;nbsp; 
CW/ACD: Guy Lemberg
CD: Brad Meyers
CCO: Scott Duchon 
Director: Shawn Z, Tool
Producer: Nina Ulbrich</description>
		
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		<title>Road Trip</title>
				
		<link>https://madebychow.com/Road-Trip</link>

		<pubDate>Fri, 03 Nov 2017 21:23:14 +0000</pubDate>

		<dc:creator>Made by Chow</dc:creator>

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 CHEVY VOLTThe Road TripMobile Interactive Experience 
To help launch the Chevy Volt, we created an interactive first-person experience that opened on a scenic drive down America's favorite roads. During the drive, users would see the car switch from electric to gas as they progressed and could tilt the iPad to look left or right. Afterward, we invited users to hop in and explore the Volt.
	

See how far the Chevy Volt can take you.


&#60;img width="1050" height="830" width_o="1050" height_o="830" data-src="https://freight.cargo.site/t/original/i/180b3003960b67213d883df3261a486e62b69757b75351a7d5010a7d738bef52/02_Chevy_ScenicRoute_overview.jpg" data-mid="6173189" border="0"  src="https://freight.cargo.site/w/1000/i/180b3003960b67213d883df3261a486e62b69757b75351a7d5010a7d738bef52/02_Chevy_ScenicRoute_overview.jpg" /&#62;
&#60;img width="905" height="678" width_o="905" height_o="678" data-src="https://freight.cargo.site/t/original/i/d7f331ed869e02e74eed417467e90d255740bacdeb3c644c2a101f2148fe0ad8/03_Chevy_ScenicRoute_1.jpg" data-mid="6173190" border="0" data-scale="100" src="https://freight.cargo.site/w/905/i/d7f331ed869e02e74eed417467e90d255740bacdeb3c644c2a101f2148fe0ad8/03_Chevy_ScenicRoute_1.jpg" /&#62;
&#60;img width="905" height="678" width_o="905" height_o="678" data-src="https://freight.cargo.site/t/original/i/69bd74b619c202757b70908260202b093baa138d0ec6101f4bb599ad221ef3cb/03_Chevy_ScenicRoute_2.jpg" data-mid="6173192" border="0"  src="https://freight.cargo.site/w/905/i/69bd74b619c202757b70908260202b093baa138d0ec6101f4bb599ad221ef3cb/03_Chevy_ScenicRoute_2.jpg" /&#62;
&#60;img width="905" height="678" width_o="905" height_o="678" data-src="https://freight.cargo.site/t/original/i/bcfbba0a9dc0225347051ce0136123cd8d24ff73888e9b3437205ea657d35e47/03_Chevy_ScenicRoute_3.jpg" data-mid="6173193" border="0"  src="https://freight.cargo.site/w/905/i/bcfbba0a9dc0225347051ce0136123cd8d24ff73888e9b3437205ea657d35e47/03_Chevy_ScenicRoute_3.jpg" /&#62;
&#60;img width="905" height="678" width_o="905" height_o="678" data-src="https://freight.cargo.site/t/original/i/97939432977cf4fdeb4b31fa922ee11c560199c4a778ab73328ea4eb72217ee8/03_Chevy_ScenicRoute_4.jpg" data-mid="6173194" border="0"  src="https://freight.cargo.site/w/905/i/97939432977cf4fdeb4b31fa922ee11c560199c4a778ab73328ea4eb72217ee8/03_Chevy_ScenicRoute_4.jpg" /&#62;
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&#60;img width="905" height="678" width_o="905" height_o="678" data-src="https://freight.cargo.site/t/original/i/42a80f2ec9b19c1d87c13c36a1354a4cd16194652d1a596bbf45121d55894a99/03_Chevy_ScenicRoute_9.jpg" data-mid="6173199" border="0"  src="https://freight.cargo.site/w/905/i/42a80f2ec9b19c1d87c13c36a1354a4cd16194652d1a596bbf45121d55894a99/03_Chevy_ScenicRoute_9.jpg" /&#62;
&#60;img width="905" height="678" width_o="905" height_o="678" data-src="https://freight.cargo.site/t/original/i/eae6d7c571cccb384aa2dabfe9677a75324c7fd5f3d9d2df8cd45cd4c587b7cd/03_Chevy_ScenicRoute_10.jpg" data-mid="6173200" border="0"  src="https://freight.cargo.site/w/905/i/eae6d7c571cccb384aa2dabfe9677a75324c7fd5f3d9d2df8cd45cd4c587b7cd/03_Chevy_ScenicRoute_10.jpg" /&#62;



Credits:

AD: Sharon Chow Kaye
CW: Sha Nguyen, Thomas Kemeny
ACD: Dan Lucey, Marty SennInteractive Producer: Collin Whitehead</description>
		
	</item>
		
		
	<item>
		<title>The Hunger You Can't Explain</title>
				
		<link>https://madebychow.com/The-Hunger-You-Can-t-Explain</link>

		<pubDate>Fri, 03 Nov 2017 17:27:06 +0000</pubDate>

		<dc:creator>Made by Chow</dc:creator>

		<guid isPermaLink="true">https://madebychow.com/The-Hunger-You-Can-t-Explain</guid>

		<description>


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	FRITO-LAYThe Hunger 
You 
Can’t ExplainRadio, Mobile, OOH Campaign

New Frito-Lay snack flavors are intense, but they're so new you won't be able to explain why you're craving them.&#38;nbsp;

&#60;img width="1000" height="214" width_o="1000" height_o="214" data-src="https://freight.cargo.site/t/original/i/c13c02bec5df82108b2dbb8a19f6e2f7f9da6dd59ed4a2a0ebaac38f5f274fc7/00_FritoLay_Bags.jpg" data-mid="6167012" border="0"  src="https://freight.cargo.site/w/1000/i/c13c02bec5df82108b2dbb8a19f6e2f7f9da6dd59ed4a2a0ebaac38f5f274fc7/00_FritoLay_Bags.jpg" /&#62;
	



THE HUNGER HOTLINEThis campaign begins with a "Hunger Hotline" phone number printed on the chip bags. When dialed, a recording is heard.
    
  
  
  Your browser doesn't support HTML5 audio. Here is a   


RADIO:&#38;nbsp;Doritos Taco "Cougar"


  
  
  Your browser doesn't support HTML5 audio. Here is a link to the audio instead.



RADIO:&#38;nbsp;Cheetos Flamin’ Hot “Hypnonsis”

  
  
  Your browser doesn't support HTML5 audio. Here is a link to the audio instead.


RADIO:&#38;nbsp;Ruffles Chili Cheese “Twin”

  
  
  Your browser doesn't support HTML5 audio. Here is a link to the audio instead.

RADIO:&#38;nbsp;Doritos Taco “Expecting”


  
  
  Your browser doesn't support HTML5 audio. Here is a link to the audio instead.







OUT OF HOMEThese also ran on bus shelters, bus kings, clings, phone kiosks, and gas pump tops. 

&#60;img width="1070" height="738" width_o="1070" height_o="738" data-src="https://freight.cargo.site/t/original/i/8e134620e003bfceae1efe444994523c87ed8b26e46b8f23cd1457d305602837/01_FritoLay_Billboard_wings_sm.jpg" data-mid="40213301" border="0"  src="https://freight.cargo.site/w/1000/i/8e134620e003bfceae1efe444994523c87ed8b26e46b8f23cd1457d305602837/01_FritoLay_Billboard_wings_sm.jpg" /&#62;
&#60;img width="3140" height="1945" width_o="3140" height_o="1945" data-src="https://freight.cargo.site/t/original/i/5c205617919ae3c3d04396ab8f3c4f68a74e1d6500e410c06975908460ad39c7/02_FritoLay_Billboard_chilicheese_sm.jpg" data-mid="40213302" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5c205617919ae3c3d04396ab8f3c4f68a74e1d6500e410c06975908460ad39c7/02_FritoLay_Billboard_chilicheese_sm.jpg" /&#62;
&#60;img width="3140" height="1945" width_o="3140" height_o="1945" data-src="https://freight.cargo.site/t/original/i/cfc1a226109fedb3bddfbc819c44a384e1940b83914a358d3979f009e399bbf6/03_FritoLay_Billboard_flamincheetos_sm.jpg" data-mid="40213303" border="0"  src="https://freight.cargo.site/w/1000/i/cfc1a226109fedb3bddfbc819c44a384e1940b83914a358d3979f009e399bbf6/03_FritoLay_Billboard_flamincheetos_sm.jpg" /&#62;
&#60;img width="1070" height="738" width_o="1070" height_o="738" data-src="https://freight.cargo.site/t/original/i/a3a89afbeebdde818ce5ba0968f36353596781aecebb895982a7d0804f3c2fd7/03_FritoLay_Billboard_taco_sm.jpg" data-mid="40213304" border="0"  src="https://freight.cargo.site/w/1000/i/a3a89afbeebdde818ce5ba0968f36353596781aecebb895982a7d0804f3c2fd7/03_FritoLay_Billboard_taco_sm.jpg" /&#62;


Credits:

AD: Sharon Chow Kaye
CW: Tim Wassler
ACD: Jonathan Graham, Marc Sobier ECD: Rick Condos, Hunter Hindman
Producer: Brandon Romer
</description>
		
	</item>
		
		
	<item>
		<title>Business Caddie</title>
				
		<link>https://madebychow.com/Business-Caddie</link>

		<pubDate>Thu, 21 Feb 2019 04:59:03 +0000</pubDate>

		<dc:creator>Made by Chow</dc:creator>

		<guid isPermaLink="true">https://madebychow.com/Business-Caddie</guid>

		<description>


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	WORKDAYBusiness CaddieGlobal Brand Campaign
When you see a truly great relationship, it makes you want to be a part of it. Workday is a partner like no other.





	




	Credits:

AD/ACD: Sharon Chow Kaye&#38;nbsp; 
CW/ACD: Eric Boyd
CCO: Scott Duchon 
Broadcast Producer: Rita Channon
Executive Producer: Mandi Holdorf 

Director: Aaron Stoller, Biscuit
Editor: Pete Koob&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>The Truth Sounds Pretty Great</title>
				
		<link>https://madebychow.com/The-Truth-Sounds-Pretty-Great</link>

		<pubDate>Fri, 03 Nov 2017 20:31:12 +0000</pubDate>

		<dc:creator>Made by Chow</dc:creator>

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		<description>


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	WORKDAY
The Truth Sounds Pretty GreatGlobal Brand Campaign: TV, Digital, OOH, Print, Social
In a category filled with false promises, Workday gives you the truth. And that sounds pretty great.






	







Credits:

AD/ACD: Sharon Chow Kaye&#38;nbsp; 
CW/ACD: John Kovacevich
CCO: Scott Duchon 
Director: Brian Billow, O Positive
Producer: Mandi Holdorf 

PrintA few examples of the print ads in business publications such as Fortune, Forbes, WSJ, Fast Company, etc.




&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cfd921957bca4f6c159d431699d541147baec4f6d328d01c41e471e920fcae5b/WD_PRINT_1.jpg" data-mid="40128156" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/cfd921957bca4f6c159d431699d541147baec4f6d328d01c41e471e920fcae5b/WD_PRINT_1.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4200bd8fb976bf55319361d7119c7b4b758fcfc494eabd6718cba2643c53d8c1/WD_PRINT_2.jpg" data-mid="40128157" border="0"  src="https://freight.cargo.site/w/1000/i/4200bd8fb976bf55319361d7119c7b4b758fcfc494eabd6718cba2643c53d8c1/WD_PRINT_2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe35732b0c67c7d5346bb1a0b98364b5dd95f0a20a1944cfb8e8a1544991a0c9/WD_PRINT_3.jpg" data-mid="40127508" border="0"  src="https://freight.cargo.site/w/1000/i/fe35732b0c67c7d5346bb1a0b98364b5dd95f0a20a1944cfb8e8a1544991a0c9/WD_PRINT_3.jpg" /&#62;
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	<item>
		<title>What's Left to Cut?</title>
				
		<link>https://madebychow.com/What-s-Left-to-Cut</link>

		<pubDate>Fri, 03 Nov 2017 22:50:35 +0000</pubDate>

		<dc:creator>Made by Chow</dc:creator>

		<guid isPermaLink="true">https://madebychow.com/What-s-Left-to-Cut</guid>

		<description>


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WORKDAYWhat's Left to Cut?Global Brand Campaign
How do you get Fortune 500 CEOs to switch to an up-and-coming challenger brand among HR and finance systems? By showing them the only obstacle left standing between them and growth.&#38;nbsp;




	Credits:

AD/ACD: Sharon Chow Kaye&#38;nbsp; 
CW: Bri Hand
CCO: James Robinson
Director: Peter Thwaites, The Corner Shop
Producer: Kacey Hart&#38;nbsp;</description>
		
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