FRITO-LAY

The Hunger You Can’t Explain

Radio, Mobile, OOH Campaign


New Frito-Lay snack flavors are intense, but they're so new you won't be able to explain why you're craving them. 



THE HUNGER HOTLINE

This campaign begins with a "Hunger Hotline" phone number printed on the chip bags. When dialed, a recording is heard.



RADIO: Doritos Taco "Cougar"


RADIO: Cheetos Flamin’ Hot “Hypnonsis”



RADIO: Ruffles Chili Cheese “Twin”



RADIO: Doritos Taco “Expecting”



OUT OF HOME

These also ran on bus shelters, bus kings, clings, phone kiosks, and gas pump tops.



Credits:
AD: Sharon Chow Kaye
CW: Tim Wassler
ACD: Jonathan Graham, Marc Sobier
ECD: Rick Condos, Hunter Hindman
Producer: Brandon Romer
sharon chow kaye   //   chow17@gmail.com   //   630.202.8021