FRITO-LAY
The Hunger You Can’t Explain
Radio, Mobile, OOH CampaignNew Frito-Lay snack flavors are intense, but they're so new you won't be able to explain why you're craving them.
THE HUNGER HOTLINE
This campaign begins with a "Hunger Hotline" phone number printed on the chip bags. When dialed, a recording is heard.
RADIO: Doritos Taco "Cougar"
RADIO: Cheetos Flamin’ Hot “Hypnonsis”
RADIO: Ruffles Chili Cheese “Twin”
RADIO: Doritos Taco “Expecting”
OUT OF HOME
These also ran on bus shelters, bus kings, clings, phone kiosks, and gas pump tops. Credits:
AD: Sharon Chow Kaye
CW: Tim Wassler
ACD: Jonathan Graham, Marc Sobier
ECD: Rick Condos, Hunter Hindman
Producer: Brandon Romer
sharon chow kaye // chow17@gmail.com // 630.202.8021