CHEVY VOLT

The Road Trip

Mobile Interactive Experience

To help launch the Chevy Volt, we created an interactive first-person experience that opened on a scenic drive down America's favorite roads. During the drive, users would see the car switch from electric to gas as they progressed and could tilt the iPad to look left or right. Afterward, we invited users to hop in and explore the Volt.


See how far the Chevy Volt can take you.



Credits:
AD: Sharon Chow Kaye
CW: Sha Nguyen, Thomas Kemeny
ACD: Dan Lucey, Marty Senn
Interactive Producer: Collin Whitehead
sharon chow kaye   //   chow17@gmail.com   //   630.202.8021