HULU

Hello from Hulu

Rebranding and Launch Campaign  

It’s a brave new world at Hulu. A world where TV loves you back. In honor of this, we combined a spokes guy, a few off-beat celebrity cameos and a golf cart to help invite fans of all entertainment to ‘Come TV With Us’.


Credits:
AD/ACD: Sharon Chow Kaye 
CW/ACD: Mat Bunnell
CCO: Scott Duchon
Director: Tom Kuntz, MJZ
Producers: Brandon Romer, Sarah Sweeney

 

News

Hulu Trumps Netflix With New Advertisement


Hulu YouTube Masthead

We challenged YouTube users to flex their insider TV knowledge. To gamify the experience, we transformed key art into Hulu TV cards in a 45-second quiz. Questions ranged from easy to increasingly more insider-y.

As one of Youtube's top performing units, the creative elicited strong user engagement with an average of 165 seconds — 5x longer than Hulu's benchmark.


sharon chow kaye   //   chow17@gmail.com   //   630.202.8021