SPRINT
Sprint launched the first 4G network. Shortly after, we launched EVO, the first 4G phone.
4G Firsts
Digital Launch CampaignSprint launched the first 4G network. Shortly after, we launched EVO, the first 4G phone.
Digital: 4G Firsts
To create a digital campaign around this perfect combination of fast, we took a close look at why fast matters. And what we realized is, in this age of social media and early adopters, being fast means being first. So, we created our own collection of Firsts and gave people the means to claim and brag about them all over the web as well as create their own. I was a part of the digital launch team that designed the 4G Firsts website.
To create a digital campaign around this perfect combination of fast, we took a close look at why fast matters. And what we realized is, in this age of social media and early adopters, being fast means being first. So, we created our own collection of Firsts and gave people the means to claim and brag about them all over the web as well as create their own. I was a part of the digital launch team that designed the 4G Firsts website.
Credits:
AD: Sharon Chow Kaye
CW: Brian Thompson, Greg Farley
ACD: Jose Luis Martinez, Toria Emery
ECD: Christian Haas
AD: Sharon Chow Kaye
CW: Brian Thompson, Greg Farley
ACD: Jose Luis Martinez, Toria Emery
ECD: Christian Haas
DIGITAL: EVO 3D
The following year, we launched the EVO 3D with homepage takeovers and rich media units that used stereoscopic effects to mimic the EVO's 3D effect to tease users to watch one of our 3D tutorials.
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Credits:
AD: Sharon Chow Kaye
CW: Zac Spector
ACD: Rus Chao, Kevin Koller
Interactive Producer: Jessica Hauser, Leila Coffman
Credits:
AD: Sharon Chow Kaye
CW: Zac Spector
ACD: Rus Chao, Kevin Koller
Interactive Producer: Jessica Hauser, Leila Coffman
sharon chow kaye // chow17@gmail.com // 630.202.8021